Mind your language To increase eCommerce engagement by Using multilingual websites One technique that is often disregarded by all but the biggest players due to fears over cost and complexity is a true multilingual online retail experience. Historically, there are two ways of approaching this – one website with multiple versions of the same page for each language required or multiple individual localised sites, each with its own bespoke content. However, there are many factors to consider when going multilingual for key markets like the Russia, the Middle East and Asia, such as catering for R-L orientation, the complex nature of the Cyrillic alphabet and Simplified Chinese; and the challenge of ensuring that the site SEO is correctly targeted and handled for search engines to interpret. While scoping a recent WordPress project for an international jewellery brand that required all of the above localisations, we took the decision to use WPML , which offers c